Let’s talk goals! Whether you’re a newly minted host, someone aiming for the Superhost stratosphere, or you’re welcoming a new year with some new Airbnb resolutions, this post is for you. We want you to get the most out of your Airbnb. More money. Extra bookings. Better reviews. And less time spent making all that happen.
Moving the needle in a meaningful way is a two step process. First, you need to define the right goal to focus on. And then, you need take impactful steps towards that objective.
Moving the needle in a meaningful way is a two step process. First, you need to define the right goal to focus on. And then, you need take impactful steps towards that objective. This post is designed to help you do just that. Our Top Airbnb Goal Quiz will help you identify which of those four goals deserves your attention most. And our Airbnb SMART Goal Worksheet will help you establish exactly what you plan to achieve. Finally, with your goal in clear focus, we’ll dive into the most powerful actions you can take today to kickstart your progress. Sound good? Great! Let’s get started.
Pick Your Goal
Every Airbnb host wants to attract extra bookings, receive better reviews, spend less time on their hosting duties, and earn more money for all their effort. But which goal deserves your attention most? We’ve designed a few questions to help you find out. Click here to download the quiz. Rank the responses to each question from 1 (most relevant to you) through 4 (least relevant). Then just add up the columns. Focus your energy on the goal in the box with the lowest score. The goal that needs your attention most may surprise you!
Make it SMART
Now that you’ve got your overarching goal, let’s dive into defining the details. We’ll do that by making your goal SMART. That is, a goal that is Specific, Measurable, Achievable, Relevant, and Time-Bound. It’s easy. Click here to download the worksheet. It will walk you through creating your first Airbnb SMART goal. Once you’ve finished, post your SMART goal somewhere you’ll see every day. And don’t forget to mark that completion date on your calendar. Now, jump down to the actionable next steps that correspond to your goal. You’ve got this!
ATTRACT EXTRA BOOKINGS
Let’s start at the beginning. You’ve got to get guests in the door. Afterall, you didn’t spend all that time creating an incredible Airbnb to have it just sit empty! The crux of attracting additional bookings is having an attractive listing online. Here are the quickest ways to create an eye-catching Airbnb listing.
1) UPDATE YOUR COVER PHOTO
Here is an example of where first impressions matter most. In just a few milliseconds, potential guests make a knee jerk decision about whether or not to click on your listing. And you can’t book a guest without that. So! The image you choose as your cover photo should capture the absolute best qualities your Airbnb has to offer.
Look through your reviews for what previous guests have loved most, and see how many of those elements you can capture in a single photo. Make sure it’s is light and airy, and actually features the space itself. We love the nature shoots and cityscapes as much as the next guests, but they’re not the reason we first click on an Airbnb.
RECEIVE BETTER REVIEWS
Given the often inflated state of Airbnb reviews, less than five-star subcategories can ward off potential guests. If you’ve got a subcategory stuck beneath the five-star threshold, here are our top recommendations to make up lost ground in any given subcategory.
1) Re-align Your Listing
Less than ideal Accuracy ratings usually represent a discrepancy between what your online listing advertises and what your Airbnb actually delivers during a stay. The wider that gap, the worse the rating. Luckily, aligning the two is easy. Open up your listing (when’s the last time you actually looked at this thing?), walk into your Airbnb, and work through each section.
What promises have you made potential guests? Delete outdated information, spruce up your Airbnb where it’s wilting, and scan the reviews for any specific sore spots that trigger disappointment. Fix what you can and document what you can’t. There’s little you can do if you’re outside of cell phone range, the walls are extremely thin, or the patter of your children’s footsteps will always be heard in your basement suite. But you can give potential guests a heads up. Most folks won’t mind, but potential guests who would will see the warning and take their stay (and negative review) elsewhere.
Spend Less Time
Your Airbnb should support your life, not the other way around. If running your Airbnb has started to dictate how you live your life, it’s time to hop in the driver’s seat and take back control. Here are the quickest ways to ratchet back the number of hours you spend with your hosting hat on.
1) Opt for Self Check-In
Arguably the most time consuming task an Airbnb host can undertake is providing in-person check-ins for every guest. More intrusive than the hours of cleaning or the constant app chirps, welcoming each guest for a guided tour of your Airbnb is most taxing on you, the generous host. While your hospitable intentions are spot on, the mental taxation and physical restrictions simply aren’t worth the benefits in-person greetings produce.
So once again, we’ll ever-so gently point you back to our self check-in post, at the bottom of which you’ll find one of our all-time favorite comments from an Airbnb host. Paul writes: “Your suggestions have vastly simplified my life. No more ETA, text us when you are one hour away emails. My evenings are now free…and I think our guests like it as well.” Just think! Your evenings could be as free as Paul’s.
Make More Money
There are only two ways to make more money with your Airbnb. You can decrease its expenses or increase the revenue it brings in. Ideally, you do both! Here are three tips for method to help your Airbnb make the kind of money you envisioned when you opened its doors.
1) Buy Amenities Wholesale
How many toilet paper runs have you made in the last year for your Airbnb? If the answer is more than 12, it might be time to consider picking up a membership to a wholesale store. In addition to streamlining your Airbnb shopping, stores like Costco offer all the amenities your Airbnb requires at a fraction of the cost. Toilet paper, paper towels, shampoo, hand soap, dishwasher detergent, dryer sheets, and the list goes on and on. Give this approach a try for the next 12 months and see what a difference it makes.
Thank you so much for spending some time here at bnbNomad! We wish you the very best as you create and achieve your SMART Airbnb hosting goal. Don’t forget to download your free copy of the Top Airbnb Goal Quiz and the Airbnb SMART Goal Worksheet. As always, we’d love to hear your thoughts! What advice do you have when it comes to getting more out of your Airbnb? Let us know in the comments below, and until next time, happy hosting!
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