How to Pick the Best Airbnb Cover Photo

Sound Familiar?

Pesky Problem

Guests say no to your Airbnb before they’ve even seen your listing.

We’d bet this happens more often than any host would like to think. When guests pull up the Airbnb app and start searching for their next destination, they’re thumbing through a seemingly endless number of listings. And they’re moving fast. Really fast.

So unless your Airbnb cover photo is irresistible, guests will scroll right on by your place and never actually click on your listing. (Even if that listing is amazing!) And just like that, guest after guests says no to your place before you have even had the chance to say hello.

Let's Try This

Bite-Size Solution

Let’s make sure your Airbnb cover photo is doing four essential things.

You’re looking for the most inviting, visually striking photo you’ve got. There are four things every great cover photo should do. Ready?

Your Airbnb cover photo should:

  1. Highlight what’s unique about your space
  2. Attract your ideal guest
  3. Stand out from the crowd of local listings
  4. And make a visual impact. 
5 Minutes

Here's Your First Step

Look through your photo reel and promote your very best photo.

Here’s what to do first. Hop on the Airbnb app yourself, pull up your listing, and see whether your cover photo is successfully doing all four things above. If it is, fantastic! If it’s not, flip through the rest of your photos and see which one might perform better. More often than not, the perfect photo is already sitting in your reel and just needs to be promoted to your cover photo.

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Erin & Jay
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You’re an ambitious Airbnb host with a big heart. But on some days, hosting isn’t exactly what you had imagined. Maybe it’s overwhelming. Or isolating. Or just not making the kind of money you had envisioned. At Big Heart Hosting, we’re on a mission to help hosts like you thrive, not just get by. We create step-by-step resources that bring together the best hosting strategies from around the world. We’ll give you the knowledge and community you need to create the joyful, prosperous Airbnb you deserve.

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