As an Airbnb host, you know your property better than anyone. You know if your water heater is finicky, whether you’re hooked up to a septic system, and which outlet in the apartment no longer works. But surprisingly, very few hosts know the status of what has rapidly become another basic utility: their internet speed and stability. Conducting a speed test on your network is quick and easy, even if you don’t consider yourself super tech-savvy. Posting the results on your listing could have some huge benefits including showcasing yourself as a top-tier host standing out from your competition, streamlining your communication process, and achieving a higher rate of booking. You might even be sitting of some crazy fast speeds and not even know it!
4 Reasons to Post Your Internet Speeds
1) Stand out from the competition
For as ubiquitous as internet access has become in today’s world, the vast majority of Airbnb listings do not advertise their internet beyond simply displaying the wifi symbol in a listing’s amenities. Posting your speeds demonstrates your preparedness, transparency, honesty, and ability to anticipate the needs and questions of your guests. Your speeds could be well below average, and the simple act of posting them will still set you well ahead of the competition.
2) Streamline your communication
Save yourself time and avoid unnecessary inquiries before booking. For example, good internet access is important to us when we travel. But because internet details are typically absent from listings, we always inquire with hosts about internet speeds prior to booking. If your internet speeds are already listed, then there’s no need for us to reach out–we just book!
3) Help the right guests find you
Booking guests is about finding the right match between you, your space, and your guest so that everyone is happy. Internet speeds that are fine for one guest might not be up to snuff for another, and simply posting them can help keep your guests happy and your reviews great. This little piece of information can go along way to attracting the type of guests who will adore the space you’ve put together as much as you do.
4) Remote Work is More Common Than Ever
If your property boasts the Business Travel Ready badge, posting your internet speeds will catapult your place over other listings. Often the needs of business travelers go far beyond just catching up on email and may include video skype calls with bosses or clients when on the go. The Business Travel Ready badge indicates you have wifi, but doesn’t demand specific speed or reliability requirements. So when business travelers are choosing between listings, any place with their internet speeds in plain sight will have a clear-cut advantage. Even if you don’t host a Business Travel Ready listing, the increasing popularity of remote working means posting internet speeds is still a good decision. Some of our favorite long stays weren’t technically Business Travel listings, but had all the internet firepower we needed to work happily.
How to Find Your Internet Speed
Let’s run a speed test! If you’re not tech-savvy, that’s totally ok. Running a test is super quick and easy, typically taking less than 30 seconds to run the actual test.
1) Give your internet a break
It’s best to avoid any heavy lifting on your internet while you run your test. Take a break from streaming videos or downloading big items such as apps or games. This will help provide a more accurate measurement.
2) Physically go to your space
It’s important to perform the speed test in the actual place guests are renting. Wifi speed and stability can be affected by the distance from your wireless router, so you’ll want to run your test in the physical location where a guest will use a laptop.
3) Choose a Speed Test Provider
With your laptop, phone, or tablet, open up a new web browser page and search for “internet speed test”. We often use Google’s speed test, which will pop up with a blue “Run Speed Test” button, or Speedtest.net. We also like the smartphone app Open Signal which will save your previous speed tests as well.
4) Run the test
Once you click run the test, you’ll see the screen collect three numbers: your download speed, upload speed, and latency (also called ping by some speed test sites).
Understand and Post Your Results
Interpreting your results
After the test is finished, you should be left with a few numbers. There are two key numbers most people will be interested in when it comes to internet speed: download and upload rates. Both are typically measured in Mbps (megabits per second) or kbps (kilobits per seconds). 1Mbps equals 1,000 kbps.
Are my speeds fast?
Different guests look for different things when it comes to internet speed. For most guests who simply want to check email, browse the web, and watch Netflix, 5-10 Mbps of download speed should suffice just fine. Other guests might be interested in your upload speed, especially if they rely on internet access for work.
In our own travels, we both work full-time from Airbnb locations and do plenty of video conferencing, so we try to find locations with exceptional internet. We typically look for absolute minimum internet speeds of 5 Mbps download and 3 Mbps upload, but anything over 15 Mbps download and 15 Mbps upload really puts us at ease. We have found that most places tend to have a latency of around 100ms or less, but we don’t usually worry about latency too much as long as the download and upload speeds look good. But remember, you don’t necessarily need the fastest internet available—just posting your results will grab potential guests’ attention.
Post your results
Posting your network speeds as text in your listing is great, because it’s searchable. You might post something like this:
Below are the results from a recent internet speed test run in our space:
Download: 15.6 Mbps
Upload: 3.8 Mbps
Latency: 87 ms
However, we also HIGHLY recommend posting a screenshot of a speed test as one of your listing’s images for a couple reasons. For one, it shows (rather than tells) the result of an actual test, which further cements the confidence of someone considering booking with you. And, perhaps more importantly, it provides the information upfront in a place potential guests almost can’t miss.
As always, we hope this quick tip will help you increase your bookings with satisfied guests! Especially if you’re working to increase your Business Travel Ready reputation. Have you had success posting your internet speeds or have more tips about internet setups for other Airbnb hosts? We’d love to hear about them below!
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